About Our Name

We hear the question often:

Why Napa Dive Technology Alliance? What does “Napa Dive” have to do with the business, financial, web technology, and social media consulting that you provide?

The answer:

Napa Dive was the premier dive shop in Napa Valley for many years, and the owner of that shop changed the life of his patrons for the better. Under the leadership of that small business owner, new skills were developed, friendships were built, and extraordinary new worlds were discovered.

So, it was with that in mind, we chose to pay it forward(1) and assist entrepreneurs to accomplish the extraordinary while discovering and building exciting new worlds.

(1)The expression “pay it forward” is used to describe the concept of asking that a good deed be repaid by having it done to others instead.